Personal Branding

This project challenged me to build a personal brand from the ground up, starting with the name and developing it into a complete visual identity. I explored different naming and logo concepts before landing on “Lauren Ipsum,” a play on the familiar Lorem Ipsum used by designers. From there, I developed a logo system, color palette, typography, supporting ocean-inspired graphics, and brand guidelines to create a cohesive identity that feels personal to me. The final brand guide brings everything together and shows how the identity can work across different applications while staying consistent.