Jus Frais Concept Brand

Brand Identity & Packaging Design

Jus Frais is a conceptual airport juice and smoothie bar inspired by the relaxed charm of European cafés. The goal was to create a fresh, natural, and inviting brand that would stand apart from typical smoothie chains while appealing to wellness-minded young adults and families.

My client was a fellow MC student, in the interior design program who will create the interior of Jus Frais. Working from the client brief, I developed the identity around French-inspired typography, citrus and botanical illustrations, warm natural colors, and a European summer atmosphere. The branding was then applied across packaging, menus, to-go items, airport signage, and social media to create a cohesive customer experience.

The project focused on creating a brand that feels like a small escape within the airport, giving travelers a moment to slow down and enjoy something fresh.