Lemon Tide - Concept Brand

In my Graphic Design I class, we were asked to brand a parity product—a common good that’s functionally identical to its competitors, where design becomes the key differentiator. Think toothpaste or bottled water. Additionally, we had to choose a very specific target audience. I chose lemonade for marine biologists!

I developed the brand identity, logo, packaging, and a print ad. The design leans into a fun, coastal aesthetic while still feeling refreshing and research-forward—perfect for a niche audience of ocean lovers. I received full points!